Six comprehensive programs covering every stage of the B2B sales career path — from Junior Rep to CRO. Built on frameworks from Harvard, INSEAD, Columbia, Kellogg, Gartner, and Forrester.
Curriculum
Six programs designed for every stage of your B2B sales career. Each includes 6 modules with theory, practice, case studies, and downloadable tools.
Program 1
Build your foundation
Master the fundamentals of B2B sales — from prospecting and discovery to closing your first enterprise deals.
Program 2
Dominate enterprise accounts
Advanced strategies for complex enterprise sales cycles, multi-stakeholder deals, and consistent quota overachievement.
Program 3
Fill your pipeline at scale
Modern outbound strategies, AI-powered prospecting, cold email frameworks, and qualification methodologies.
Program 4
Lead your first team
Navigate the IC-to-manager transition with confidence. Build team culture, coach reps, and drive consistent results.
Program 5
Scale your organization
Strategic sales leadership, territory design, forecasting, and building high-performance organizations at scale.
Program 6
Own the revenue function
Board-level strategy, GTM design, revenue operations, and building the systems that drive predictable growth.
Curriculum built on research from the world's leading institutions
Harvard Business School
Sales Research
INSEAD
Negotiation & Leadership
Columbia Business School
Sales Strategy
Kellogg School of Management
Entrepreneurial Sales
Gartner
B2B Buying Frameworks
Forrester
Revenue Intelligence
SaaStr
SaaS Sales Playbooks
Why STA
Unlike generic sales courses, STA is built specifically for B2B technology sales professionals. Every module combines rigorous academic frameworks with real-world application.
Built on frameworks from Harvard Business School, INSEAD, Columbia, Kellogg, Gartner, Forrester, and the world's leading sales practitioners.
Every module includes downloadable templates, scripts, and tools you can use in your next sales call.
Six programs designed to follow your career progression — from first rep role to Chief Revenue Officer.
Covers the latest AI sales tools, automation strategies, and technology stack for the modern sales professional.
All 6 programs included
or $99/month billed annually
Enroll NowTestimonials
Join thousands of sales professionals who have advanced their careers with STA.
“The Senior Sales IC program completely transformed how I approach enterprise deals. I went from 87% to 134% of quota in one quarter.”
Marcus T.
Enterprise Account Executive · SaaS Scale-up
“The Sales Manager programs gave me the frameworks I needed to build a high-performing team from scratch. Exceptional content.”
Sarah K.
VP of Sales · B2B Tech
“The SDR program is the best investment I've made in my career. The prospecting frameworks alone are worth 10x the price.”
David R.
SDR Team Lead · Enterprise Software
Insights
Learn the proven framework used by top enterprise AEs to run discovery calls that uncover real business pain.
How modern sales teams are using AI to find, qualify, and engage prospects at scale.
From BATNA to anchoring — the essential negotiation frameworks that close bigger deals.
Join thousands of B2B sales professionals who have transformed their careers with Sales Tools Academy.
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